SOLUTIONS

At Icon, we believe in a smarter way. We’ve developed a proven path that takes data from your decision-stage buyers and transforms it into a marketing roadmap. Our strategy revolves around presenting compelling content and strategic execution at all stages of the considered purchase funnel for B2C, B2B, or DTC.

We dig deeper, sooner in the planning and marketing process, so our client programs are better informed and become self-sustaining as organic growth begins to fuel itself and generates more and more business at less and less cost.

If your goal is to find your customers at the perfect time in their buying decisions, we’re your agency.

Our Solutions

BRAND SOLUTIONS

We’re positioned to help you grow your brand with diverse expertise, from brand planning to brand identity, and everything in-between.

  • Account Planning 
  • Consumer Insights
  • Competitive Analysis
  • Experience Design
  • Brand Identity
  • Logo Design 

RETAIL SOLUTIONS

For more than 20 years, we’ve been helping brands grow successfully through their retail channels with shopper and promotion marketing targeted at their customers throughout the entire purchase journey.

  • Promotion
  • Shopper
  • In-Store
  • Shelf-Ready Branding
  • Product Launch
  • Retail Programs
  • Advertising Copy and Design

AMAZON SOLUTIONS

We’re more than just Amazon Advertising experts—our team can help you identify growth opportunities, create a strategic action plan, execute your plan, and measure the effectiveness across the entire suite of Amazon capabilities.

  • Strategic Consulting and Recommendations
  • Product Launch Strategies
  • Category Analysis
  • Experts in Amazon Ad Solutions
  • Campaign Creation and Optimization
  • Listing and Setup Optimization (SEO)
  • A+ and Enhanced Brand Content
  • Keyword Strategy and Copywriting
  • Photography/Videography
  • Graphic Design and Image Editing
  • Technical Optimization
  • Insights and Recommendations
  • Real-Time Performance Measurement
  • A/B Testing

DIGITAL SOLUTIONS

We create custom digital solutions to target your customers through advertising, content, websites, SEO, marketing automation, and more. 

  • Ecosystem
  • Measurement/Analytics
  • SEO/SEM
  • Ecommerce/DTC
  • Social Copy and Design
  • Content Creation and Strategy
  • CRM Strategies
  • Automation
  • UX/UI Architecture
  • Web Development

The Considered Purchase Approach

Our approach has been honed from more than 20 years of success in exponentially growing major brands into the industry leaders they are today. Many marketing agencies focus on building out the top of the funnel first. We believe in a smarter way.

ICON'S APPROACH IS DEFINED BY:

  • Starting from the bottom of your growth funnel and mining data from your potential customers’ motivations and decision points along their journey
  • Distilling the data into actionable long-term touchpoints that provide continuous lead-generation opportunities
  • Lastly, developing awareness-generating strategies and creative that resonate with your truest and best prospects, ultimately leading to more sales-qualified leads

DIVE DEEPER INTO OUR CONSIDERED PURCHASE APPROACH

More on our approach

LET'S TALK SOLUTIONS FOR YOUR BUSINESS